YouTube shares new ways for its content creators to earn revenue other than through advertising
There aren’t many ways one can earn revenue on YouTube. While there are a few that are forthcoming, it’s difficult to make money through advertising. This is especially true if you’re a burgeoning YouTuber.
Over the last few months and years, YouTube has introduced features such as Super Chat. This is similar to the way Twitch does things. For example, through Super Chat, a viewer can purchase messages and stand out within the live chat. According to the Google Blog, the platform has seen “tremendous success with Super Chat.” So much success that they’ve added more features, including Ticketing, Merchandising, Channel Memberships, and more.
In addition, “the number of creators earning five figures a year is up by 35 percent and the number of creators earning six figures is up by 40 percent,” states the blog post. “The vast majority of the revenue is coming from our advertising partners.”
Earlier this year, YouTube made changes to which channels can monetize their content.
Channel memberships are similar to Patreon’s patrons for content creators
Channel Memberships is a new feature that YouTube introduced. For a small fee of $4.99, viewers will gain access to fun badges, new emoji, and Members-only posts in the Community tab. I don’t know about you, but all of these subscriptions each month are really adding up. I’ve thoroughly enjoyed interacting on other creators’ Community tabs. It’s great for polls, quick updates, and conversation.
In addition to the above features, Members will receive access to custom perks offered by each creator, including exclusive livestreams, extra videos, or even shout-outs. Channel Memberships will soon be rolling out to content creators with more than 100,000 subscribers, with the feature being expanded to more creators in the “coming months.”
YouTube’s partnership with Teespring makes it easier to sell merchandise to your followers
Merchandise has become a great source of support for content creators. The new partnership with Teespring provides content creators more freedom with merch. Content creators can choose from more than 20 items to customize and sell through their YouTube channel.
These customized items will show up underneath the video. Again, this feature will be available to United States-based channels with more than 10,000 subscribers. The video streaming and social media giant plans to bring even more merchandise platforms on board in the future.