YouTube Music has introduced a new way to listen and discover new music on its platform, and it’s available to free and paid users everyone on iOS and Android devices.

YouTube Music now allows users to create their own radio stations. Previously, users had to curate their own listening experience by saving already existing albums, radio stations, and playlists to their account.

To create your own radio station you’ll start by picking up to 30 artists. You’ll also be able to modify that station to your liking by changing how frequently certain artists appear on the station, as well as apply filters to change the mood. There’s also an option to choose whether you want the station to play familiar music, discover new tracks, or a blend of both.

“With this new radio functionality, we’re flipping that model on its head, empowering users to create their own radios from the ground up, by combining key music building blocks such as artists and common music descriptors,” the company said in an email to TechCrunch. “The result is giving users a lot more control over their music listening experiences, and allowing them to slice their music in many ways currently unavailable to them, on YouTube Music or really any music service.”

In July 2022, YouTube Shorts announced it had 1.5 billion monthly active users. Now musicians and creatives around the world are leveraging YouTube’s powerful discovery algorithm to exponentially grow their careers.

“Longform content remains the best way for creators to deeply engage and develop long-term relationships with their audiences,” Tara Walpert Levy, YouTube’s VP of Americas, told Billboard at the time. “But Shorts offer an exciting, new way to be a part of a viewer’s journey and to introduce themselves and their whole portfolio to new audiences. This approach is yielding real results.”

With Spotify’s recent announcement of their AI DJ, powered by OpenAI’s technology, it’s an exciting time to be fully immersed in the world of music discovery algorithms.