Home News Technology Santa Monica, California becomes first US city to enter the Metaverse

Santa Monica, California becomes first US city to enter the Metaverse

Downtown Santa Monica will use FlickPlay's services to join the Metaverse and transform the Third Street Promenade.

Santa Monica California Ocean Avenue
By Mike Gonzalez (TheCoffee) - Own work, CC BY-SA 3.0

The Metaverse is becoming more accessible thanks to Downtown Santa Monica District and FlickPlay.

In partnership with FlickPlay, Downtown Santa Monica District has officially become the first major city in the United States to adopt the Metaverse. FlickPlay takes inspiration from the gamification of the Pokemon GO game to combine it with social aspects like TikTok.

The Downtown Santa Monica District will allow users to become fully immersed in AR and VR. They will be able to unlock digital collectibles and rewards to redeem physical items at retailers around the Third Street Promenade.

FlickPlay in Downtown Santa Monica

As FlickPlay and Downtown Santa Monica District continue to build out the Metaverse, they will start by offering 15 digital collectibles with new ones being released every week. Art walls, photo booth locations, and stores will all be part of Santa Monica’s immersive Metaverse experience.

“We are living in one of the most transformative and exciting times in the history of technology,” says FlickPlay’s founder and CEO Pierina Merino in a press release. “I’m thrilled to announce that FlickPlay will be activating Santa Monica to become the first Metaverse city in the U.S. starting this December. I have no doubt that Santa Monica Metaverse will become a unique case study of disruption and innovation in the years to come. FlickPlay will continue to work seamlessly to bridge people’s digital and physical realities in the real world through meaningful human-centric experiences. This is only the beginning, and we can’t wait to continue to share the things we have coming up.”



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