Only six years after Pandora acquired music analytics platform Next Big Sound, the service will “go dark” on November 1. They’re also shuttering the social media tracking and Pandora Predictions.
The company notified its users via an email. “It’s been a wild ride,” reads the email. “After 12 years of tracking music data across hundreds of thousands of artists and hundreds of billions of streams, it’s time to say goodbye to Next Big Sound and transition our work generating valuable data-driven insight for the music industry into a new era focused on improving and expanding Pandora’s AMP tools.”
Next Big Sound launched back in 2009 and laid the framework for music analytics and compiling mass amounts of data for users into one dashboard quickly spring-boarded into competition.
Prior to Next Big Sound’s launch, Spotify acquired The Echo Nest in 2008, and Apple acquired Semetric. Apple and Spotify no longer allowing the data to be shared with other dashboards.
According to Digital Music News, they are working on expanding insights to give artists a more granular look at their music analytics. Furthermore, the streaming data will continue to pass through to Billboard and Chartmetric.
Pandora will be focusing its efforts on building new features for users.