Audiomack is giving artists more ways to connect with their fans.
The new feature by Audiomack, dubbed Supporters, is the first-of-its-kind update, according to Dave Macli, Audiomack’s co-founder and CEO.
This new feature will allow artists to engage with fans on the release of new content, thank them through a number of messaging options, and provide them with exclusive content and rarities.
“Audiomack is treating artists as they see themselves–as entrepreneurs building profitable careers,” Macli tells Billboard. “Supporters creates brand new monetization opportunities for our creator community while bringing dedicated fans closer to the music and artists they love.”
Warner Music Group has signed up to be the first major label using the Supporters feature.
In order to join Supporters, artists have to apply to the Audiomack Monetization Program (AMP). This program merges every revenue and distributes to each artist based on their stream count. Through AMP, artists can also distribute their music to Audiomack through participating partners, including WMG, Amuse, DistroKid, AudioSalad Direct, FUGA, Stem, Vydia, and EMPIRE.
“More than ever, there’s demand both from fans who want to demonstrate their passion and support their favorite artists, and from artists looking to better engage with their superfans,” states WMG’s senior VP of digital strategy and business development Allan Coye. “Audiomack’s Supporters feature will help build these relationships and allow artists and fans to connect in new, meaningful ways.”
As fan engagement and artist/business development transitions into the Metaverse, these types of features from leading audio platforms are imperative to an artist’s success.
