YouTube has a lot of issues recently, and monetization is one of its largest. Many content creators depend on advertisement revenue to pay their bills and put food on the table. However, with so many advertisers doing away from the platform, YouTube is making it very difficult for content creators to earn revenue. Like the advertisers, YouTube’s users are jumping ship for other platforms such as Vimeo.
The platform has been working hard to crack down on its issues; however, one that was somewhat of a “that’s it, I’m out” for a lot of advertisers was when YouTube placed their ads before a video of underage children. With pedophiles scouring the site and leaving sickening, gut-wrenching comments, it’s no wonder these advertisers jumped ship.
“Marketers have spent millions of dollars over many decades to build brand equity and loyalty. To have that equity destroyed or degraded by sub-optimum controls by any media vendor, ad-tech supplier, or publisher is totally unacceptable to the ANA and its members.”
Bob Liodice, CEO of the Association of National Advertisers
Earlier this year, advertisements from Verizon, AT&T, L’Oreal, and a handful of others appeared on monetized videos that were chock-full of hate-filled and extremist videos.
In an effort to clear up any suspicions and another advertiser runaway marathon, the video streaming platform has demonetized 2 million more videos and removed 50,000 channels that are “masquerading as family-friendly content.” Furthermore, YouTube told Vice News that they’ve shut down 270+ accounts and pulled 150,000 videos.